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Press & awards

What the press says about us


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Travel & Leisure

“The ideal jumping off point to all the nearby attractions”


“Unico Hotels’ third Spanish property in Madrid is classic and lofty, channelling an old-world charisma with a modern edge”

London Evening Standard

“The overall effect is pleasantly intimate, without trying too hard to be seductive”


“A new hotel inside a 17th century Spanish Renaissance style building redefines modern luxury”


“The Principal le llevará de Madrid al cielo”


“Right in the thick of the action Ramon Freixa’s Atico has an avantgarde menu”

Forbes USA

“The wine list is (...) impeccably chosen to show the best in Spanish viniculture in this century”


“La terraza de The Principal Madrid Hotel, (…), es un mirador privilegiado”


“It feels more cosmopolitan New York than Madrid – until you get to Ático”

Madrid In & Out

“Ático, la cocina casual de Ramón Freixa.(...)presenta su propuesta más honesta, sencilla y despliega su habitual creatividad.””


“El mejor plan para las mañanas de los domingos, Sunday Brunch con las mejores vistas panorámicas de la ciudad”


“The Ultimate Madrid Weekend Guide. Stay: The Principal”


“Un cóctel (con vistas a la Gran Vía) es lo principal”


“The third property from Spanish hotelier Pau Guardans ticks all the boxes you’d expect from a modern abode in the Spanish capital.”


“It's all about the rooftop terraces in Madrid and the one at The Principal is a firm favourite, offering panoramic views over the capital”


“Surrounded by plants, olive trees and cypresses from which to enjoy the best cocktails”

CN Traveler Guía Gastronómica

“The Principal still  maintains that small hotel feel, with a reception which does not make one imagine what’s  inside”

Readers Digest

“The Principal team couldn’t have been more welcoming”

La Vanguardia

“Ramón Freixa surprises with a gastronomic proposal in which he combines tradition and avant-garde”

Plan Madrid

“One of the most photographed and successful terraces in the capital”


“This is a hotel you’ll remember long after you’ve checked out”

Architectural Digest

“The sixth-floor lobby, restaurant by Michelin-starred chef Ramón Freixa, and rooftop terrace have excellent views of the skyline”

Marie Claire

“Michelin flavors in the sky of Madrid”

Condé Nast Traveler

“A must among the coolest summer terraces”

Condé Nast Traveler

“One of the 10 best hotels in Madrid”

Condé Nast Traveler

“Principal is ultra chic through and through, with a hip location and views that can't be beat”

Woman UK

“You´ll struggle to leave this pretty place at the end of this trip”

Què fem? – La Vanguardia

“Ático, un restaurant d´altura”