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What the press says about us


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“The Principal has it all: comfort, luxury, and one of the best locations in Madrid. Right on Gran Vía.”

Time Out

“Incredible views, splendid cocktails, and refined traditional nibbles”


“If there's a restaurant with beautiful views of Madrid, it's Ático.”


“La Pérgola offers an unforgettable panoramic view complemented by a fantastic menu of snacks and cocktails.”


“La Pérgola is a unique space to enjoy a good tapas or a delicious cocktail by Daniel Cruz.”


“The most secret terrace of Gran Vía, with unique cocktails and views.”

Condé Nast Glamour UK

“The rooftop terrace is a wonderful escape, while the hotel’s restaurant is memorable”

ELLE Spain

“A real urban garden in the middle of the asphalt and high above the ground”

Upgraded Points USA

“The Principal Madrid, part of Único Hotels, stands out above the rest in Madrid”


“Best rooftop hotel in Madrid: The Principal Madrid”

Travel & Leisure

“The ideal jumping off point to all the nearby attractions”

Revista Viajar

“ÁTICO, the restaurant at The Principal where you can celebrate Christmas from the skies above Madrid”


“Unico Hotels’ third Spanish property in Madrid is classic and lofty, channelling an old-world charisma with a modern edge”

London Evening Standard

“The overall effect is pleasantly intimate, without trying too hard to be seductive”


“A new hotel inside a 17th century Spanish Renaissance style building redefines modern luxury”

Vanity Fair

“The Principal will take you from Madrid to heaven”

Forbes USA

“The wine list is (...) impeccably chosen to show the best in Spanish viniculture in this century”

Revista AR

“The terrace of The Principal Madrid Hotel, (...), is a privileged viewpoint.”

The Telegraph

“It feels more cosmopolitan New York than Madrid – until you get to Ático”


“The best plan for Sunday mornings, Sunday Brunch with the best panoramic views of the city”

Readers Digest

“The Ultimate Madrid Weekend Guide. Stay: The Principal”


“The third property from Spanish hotelier Pau Guardans ticks all the boxes you’d expect from a modern abode in the Spanish capital.”


“It's all about the rooftop terraces in Madrid and the one at The Principal is a firm favourite, offering panoramic views over the capital”


“Surrounded by plants, olive trees and cypresses from which to enjoy the best cocktails”

CN Traveler

“The Principal still  maintains that small hotel feel, with a reception which does not make one imagine what’s  inside”

Readers Digest

“The Principal team couldn’t have been more welcoming”

Plan Madrid

“One of the most photographed and successful terraces in the capital”


“This is a hotel you’ll remember long after you’ve checked out”

Condé Nast Traveler

“A must among the coolest summer terraces”

Condé Nast Traveler

“One of the 10 best hotels in Madrid”

Condé Nast Traveler

“Principal is ultra chic through and through, with a hip location and views that can't be beat”

Woman UK

“You´ll struggle to leave this pretty place at the end of this trip”