This concept store located in the Malasaña neighbourhood is one of the trendiest places in Madrid currently, a retail experience unlike anything else in the city inspired by sophisticated conceptual stores in Tokyo, New York and London (there’s even a cinema).
Four floors accommodated within an historic building showcasing fashion, design, technology, books, music, beauty products as well as a kids section. If it all gets too much there’s a cocktail bar and rooftop restaurant. El Paracaidista (meaning parachutist) offers a delivery service which makes life easier by not having to carry any bags around. There’s also an APP.